We believe pets and people are better together, and we’re not alone in that belief. Since opening in 2010, Urban Chestnut Brewing Company has shared our passion and welcomed both people and their pets to their two brewery locations in St. Louis. They’ve also generously supported countless area pet welfare organizations to help them with fundraising and adoption events.
That’s why, this year, we’ve collaborated with Urban Chestnut to give St. Louis shelter pets a new, unexpected hero—Urban Underdog! Urban Chestnut’s new beer—Urban Underdog American Lager—is now available for the first time at grocery stores and beer retailers in the St. Louis metropolitan area, and we can’t wait to stock up.
We worked with Urban Chestnut to develop specially marked eight-packs of Urban Underdog featuring details of our annual #ConsiderAShelterPet campaign and encouraging people to reclaim a shelter pet for their families. From now until October 21, 2017, for each specially marked eight-pack sold, Purina will donate $3 the Petfinder Foundation – up to $50,000 based on sales - to help offset adoption fees at area shelters giving fellow pet lovers and beer lovers alike a simple way to help local adoptable pets find forever homes.
And don’t forget to find us along with Urban Chestnut at the Better Together Adoption Event on Saturday, Oct. 21 from 10 a.m. to 3 p.m. at Soulard Market Park. We’re featuring more than 200 adorable, adoptable pets from local shelters, and Urban Chestnut will be on hand selling Urban Underdog, with a portion of sales benefitting the Petfinder Foundation.