the dog jumps
Purina Logo
wkc-preshow-logomodule

Excellence Happens Here

In the show ring, standards are set and champions are made. And time and time again, these champions choose the advanced nutrition of Purina® Pro Plan® to fuel their victories, including Best In Show winner of the 148th Annual Westminster Kennel Club Dog Show, Sage. 

2024 Westminster Best in Show champion, Sage

Fueling Victories Year After Year

Purina Pro Plan is proud to have fueled 17 of the last 18 Best in Show winners, including the 2024 Westminster Best in Show champion, Sage, the Miniature Poodle. Learn about her formula of choice, Purina Pro Plan Sport Performance Salmon & Rice Formula. 

Dog Show 101 - To the Winner's Circle

Dog Show 101

Every year, one dog is named the Best in Show champion. But how exactly does that dog make his or her way to the winner’s circle? Watch and learn. 

WKC Inside Westminster

Inside Westminster

From the newest breeds to in-depth breed group descriptions, get the details you need to know about the Westminster Kennel Club Dog Show. 

Pro Plan Formula Lineup

Champion Nutrition

Get our expert recommendation on the best Pro Plan formula for your pet based on their specific traits and preferences.

2024 WKC Dog Show Winners

Purina Pro Plan was the food of choice for 6 of 7 Group winners, including Best in Show, at the 2024 Westminster Kennel Club Dog Show. That makes 17 of the last 18 Best In Show Champions fueled by the advanced nutrition of Purina Pro Plan.†

Best in show   Non-sporting group    Sage  Miniature Poodle

Sage

Best in Show & Non-Sporting Group Winner

Reserve Best In Show   Herding Group    Mercedes  German Shepherd Dog

Mercedes

Herding Group Winner & Reserve Best In Show

Louis , an Afghan Hound

Louis 

Hound Group Winner

Monty, a Giant Schnauzer

Monty 

Working Group Winner

Micah, a Cocker Spaniel

Micah

Sporting Group Winner

Frankie, a Colored Bull Terrier

Frankie 

Terrier Group Winner

Comet

Comet

Toy Group Winner

2023 WKC Dog Show Winners

Purina Pro Plan was the food of choice for all 7 Group winners, including Best In Show, at the 2023 Westminster Kennel Club Dog Show. That makes 16 of the last 17 Best In Show Champions fueled by the advanced nutrition of Purina Pro Plan.†

Buddy Holly, a Petit Basset Griffon Vendeen, Best in Show and Hound Group Winner

Buddy Holly

Best In Show & Hound Group Winner

Runnie, a Pekinese, Toy Group Winner and Reserve Best in Show

Rummie

Toy Group & Reserve Best In Show Winner

Winston, a French Bulldog, Non-Sporting Group Winner

Winston

Non-Sporting Group Winner

Monty, a Giant Schnauzer, Working Group Winner

Monty

Working Group Winner

Ribbon, an Australian Shepherd, Herding Group Winner

Ribbon

Herding Group Winner

Cider, an English Setter, Sporting Group Winner

Cider

Sporting Group Winner

Trouble, a Lakeland Terrier, Terrier Group Winner

Trouble

Terrier Group Winner

2022 WKC Dog Show Winners

Purina Pro Plan was the food of choice for all 7 Group winners, including Best In Show, at the 2022 Westminster Kennel Club Dog Show. That makes 15 of the last 16 Best In Show Champions fueled by the advanced nutrition of Purina Pro Plan.†

Trumpet, Best in Show & Hound Group Winner

Trumpet

Best in Show & Hound Group Winner

Winston, Non-Sporting Group & Reserve Best In Show Winner

Winston

Non-Sporting Group & Reserve Best In Show Winner

Hollywood, Toy Group Winner

Hollywood

Toy Group Winner

Striker, Working Group Winner

Striker

Working Group Winner

River, Herding Group Winner

River

Herding Group Winner

Belle, Sporting Group Winner

Belle

Sporting Group Winner

MM, Terrier Group Winner

MM

Terrier Group Winner

† The handler or owner of these champions may have received Purina Pro Plan dog food as Purina ambassadors.

Stay in Touch

Sign up today! From training tips to special offers, get the tools you need to keep your pet happy and healthy.

*Required Field
My Pets
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.